is 80% of the marketing of your home!
The First Step
The first step in selling your home is to PRICE IT RIGHT. That is why The Jean Gross Team spends time on the front end completing an in-depth Comparative Market Analysis. Then, we will consult with you to determine a competitive price that will SELL your home for the most money in the least amount of time.
Staging Your Home To Sell
You never get a second chance to make a first impression! Buyers only know what they see… the decor and the feel of the home have to appeal to the image of their dream home. Most buyers decide in the first 30 seconds whether a house is right for them. That is the time a Seller has to capture a Buyer’s interest. Staging will maximize the impact of those seconds to ensure a quick sale. The Jean Gross Team will provide you with the services of professional stagers as well as assisting you in the staging process.
The Sign in Your Yard
Once we’ve agreed on a price and your home is staged and ready to show, we begin our full Marketing Program, starting with our sign in your yard. We’ve worked hard to create a great reputation in the marketplace, so that our For Sale sign in the yard will draw agents and buyers who have seen us, heard of us and are confident in working with us.
We’ll market your property on our websites 24/7 around the globe. Buyers can see your home whenever and wherever it is convenient for them utilizing extensive search engine optimization tools.
Unique Listing Website Just for YOUR HOME
We will create a unique listing website specific to your property address. This special website of photos, features and documents will have its own URL, www.123Main.com, for example. The rider for this website is prominently displayed on the For Sale sign in your yard.
This tool captures the market — actives, pendings and solds — in your neighborhood. You will receive a FREE snapshot every two weeks to provide you with up-to-the-moment statistics.
Property Feature Sheet
Buyers and other agents will know your home is special. We will design a professional-quality brochure to highlight the key features of your home.
Feedback via e-showings or via phone
When someone shows your property, their feedback, good or bad, is essential to getting your home sold. We now utilize eshowings.com, which books all showing appointments and automatically follows up with showing agents for their feedback. That feedback is delivered to you so that you’ll be able to take action immediately to help ensure that your home has its best face forward. Feedback can be attained by either accessing eshowings.com directly online (they will supply you with your private access information) or we will call you … whichever works best for you!
Property Tours by our Buyer Specialists
Many of our listings are sold to buyers who are working with our team. Our staff of dedicated Buyer Specialists will familiarize themselves with the features and benefits of your home and make sure that our buyers have the opportunity to see your home first.
Promotion to Other REALTORS®
Your property will be promoted through the local Multiple Listing Service (MLS) to over 10,000 regional REALTORS®. These REALTORS® and their clients will be able to see full details and color photos of your home. In addition, our Team holds a Tuesday Brokers Open so that area REALTORS® can preview your home to determine which of their clients may be interested.
Our Team Marketing
In addition to marketing specific to your home, The Jean Gross Team also may advertise in local newspapers to ensure that when people think of real estate, they think of us. This provides our Team a continuous stream of buyers to whom we can show your home. We also hold Public Open Houses so that interested buyers can tour and see for themselves.